An AI receptionist built for roofing companies
Last updated: August 8, 2026
It answers your phone 24/7, asks the questions a roofer would ask, and texts you the notes before the caller has hung up. Not a voicemail, not a generic answering service: it knows what a valley is, it knows to ask whether there is water coming in right now, and the text you receive can carry a link that already has the address loaded in the satellite measurement.
Hear it before you read another word
Call the number below and play the part of a homeowner with a leak. It is a real roofing company's line, running in production — not a scripted demo.
Be the customer — call +1 450-328-8648 Ask us questions — 1-866-4ROOF-21
The text you get
Every call ends with a message on your phone. Not "you have a new voicemail" — the actual notes:
You read that in eight seconds, on a roof, with gloves on, and you know whether it is worth climbing down for.
The link that saves the second trip
That last line is optional, and it is the part most contractors end up using every day. Tapping it opens the satellite measurement with the caller's address, name and phone already filled in — the measurement starts on its own.
So the sequence becomes: the phone rings while you are working, the AI answers, you get a text, you tap it at lunch, and the customer has a priced quote in their inbox before you get back in the truck. No returning the call to ask for the address. No writing it on a coffee cup.
Cases you will recognise
You are on a roof and the phone rings
You cannot answer — nobody takes a call from a 10/12 pitch with a nail gun in hand. Today that call goes to voicemail, and roughly two out of three homeowners simply call the next roofer instead of leaving a message.
What happens instead: the AI answers on the first ring, gets the name, the address, the problem and the urgency, and texts it to you. The caller was helped by a person who sounded interested in their problem. You call back when you are on the ground.
It is 9 PM on a Sunday and a ceiling is dripping
Emergency calls do not respect business hours, and they are the ones that close fastest — a homeowner with water in the house is not shopping around for three quotes.
What happens instead: the call is answered, the urgency is recognised, and the text reaches you flagged as urgent. If you want, an urgent call can be transferred to your cell in the moment rather than waiting for you to read it.
A hailstorm just went through and forty people call at once
This is the week that makes the year. It is also the week where a single phone line loses you a dozen jobs, because a busy signal is a competitor's lead.
What happens instead: every call is answered at the same time. Forty callers, forty sets of notes, forty addresses waiting to be measured — none of them lost to a busy tone.
The caller speaks Spanish and you do not
In much of the United States this is not an edge case, it is Tuesday. The usual outcome is an awkward call that ends with "I'll have someone call you back," and nobody calls back.
What happens instead: the receptionist speaks English, Spanish and French. The customer is served in their language; your notes arrive in yours.
It is an insurance claim, not a cash job
These two conversations need different questions, and asking them three days later costs you the file.
What happens instead: the caller is asked whether a claim has been opened, whether an adjuster has been out, and when the damage occurred. You get that in the text and you know which conversation you are walking into.
It is the fourth solar salesman today
Not every call is a lead, and a receptionist that texts you about every single one is a receptionist you start ignoring.
What happens instead: sales calls and wrong numbers are handled and closed out. Your phone stays quiet for the things that are not worth your ladder.
Where the lead goes next
The text is for you. The record is for the business.
Every caller can be dropped straight into the lead manager with their name, phone, address and the notes from the call. From there they enter the automatic follow-up sequence: up to five scheduled messages, at intervals you set, in the customer's language, stopping the moment they reply or the job is won.
This is where most roofing companies leak money. Not on the leads they never got — on the ones they got, quoted, and never followed up on. A quote sent Tuesday and never mentioned again is a quote your competitor answers on Friday.
| Moment | What happens | What you do |
|---|---|---|
| Call comes in | Answered, caller qualified | Nothing — you're working |
| Call ends | Notes texted to your phone | Read it in 8 seconds |
| You tap the link | Measurement opens, address pre-filled | Check the outline |
| Quote sent | Lead recorded with the call notes | Nothing |
| Days later | Follow-ups go out on schedule | Answer when they reply |
What it costs
| Added to a Roof Border plan | Standalone | |
|---|---|---|
| One-time setup | $79 | $119 |
| Monthly | $135 | $199 |
| Paid yearly | $125 / month | $174 / month |
| Included | 200 minutes, then $0.13/min | 200 minutes, then $0.13/min |
Prices in US dollars; Canadian accounts are billed in Canadian dollars at $99 setup and $169 monthly as an add-on, $149 and $249 standalone, with overage at $0.17 per minute.
One reroof is worth several thousand dollars. The arithmetic only has to work once a year.
See pricing Call the demo line
Frequently asked questions
Is this different from a regular answering service?
Yes, in what it asks. It is built for roofing: it asks about the material, the age of the roof, whether water is coming in, whether an insurance claim has been opened, and how urgent the job is. A general answering service takes a name and a number.
What exactly do I receive after a call?
A text message with the caller's name and number, the property address, the problem in their own words, the urgency, and the answers to the qualifying questions — plus, optionally, a link that opens the satellite measurement with the address already filled in.
Can it transfer an urgent call to me directly?
Yes. Urgent calls can be transferred to your cell phone during the call instead of only reaching you by text afterwards.
Does it speak Spanish?
English, Spanish and French. The caller is served in their language and the notes reach you in yours.
Does the lead go into a CRM?
Yes. Callers can be recorded in the lead manager with their contact details, the property address and the notes from the call, and then enter an automatic follow-up sequence of up to five scheduled messages that stops as soon as they reply.
What happens if several people call at the same time?
Every call is answered simultaneously. There is no busy signal and no queue, which is what matters in the days after a storm.
Can I hear it before buying?
Call +1 450-328-8648 and act like a homeowner with a roof problem. It is a real roofing company's live line, not a demo recording.